Privacy Policy

Homestar, Inc. (doing business as Homestar Design Remodel) values your privacy. This Privacy Policy explains what information we collect through our website homestardr.com and related services, how we use and protect that information, and your choices regarding your data. By using our site, you agree to the practices described in this policy. If you have any questions, please contact us using the information at the end of this policy.

Information Collected

Personal Information You Provide: We collect personal information that you voluntarily provide to us, for example when you fill out a lead or contact form on our site. This may include:

Contact Details: Your name, email address, phone number, and physical address.
Project Information: Details about your home improvement or remodeling project that you choose to share (for example, the type of project, your goals or requirements, budget preferences, etc.).
Other Information: Any other information you choose to provide when contacting us (such as specific questions or comments).

We only collect personal information that you choose to give us. You can always choose not to provide certain details, though this may limit our ability to respond to your inquiry or provide services.

Information Collected Automatically: When you visit our website, we do not directly collect personal details like your name or contact info without you entering them. However, we (or our third-party analytics tools) may automatically receive certain technical data about your visit. This can include data such as your IP address, browser type, device information, pages you visit on our site, and the date/time of your visits. This technical information is collected via cookies and similar tracking technologies used by the tools described below. We use this data to understand how our website is used, to ensure it functions properly, and to help improve our services and marketing. (See the Third-Party Tools and Analytics section for more details on these technologies.)

Use of Information

We use the information we collect for the following purposes:

Providing and Improving Services: We use your information to respond to your inquiries and provide the services or information you request. For example, if you submit a request for a quote or consultation, we will use your contact and project information to follow up with you about your project. We may also use information to improve our services and website – for instance, understanding common questions or preferences helps us enhance our offerings and user experience.
Communication: We may use your contact details (email, phone number, or mailing address) to communicate with you. This could include responding to questions you ask us, sending confirmations or updates related to your project inquiry, or contacting you about scheduling, quotes, or other service-related matters. We do not send out mass marketing newsletters or promotional emails unrelated to your specific requests, unless you have explicitly opted in to receive such communications.
Analytics and Marketing Purposes: Information about how users interact with our site (collected via cookies and third-party tools) helps us measure the effectiveness of our marketing and advertising. For example, understanding which pages are most visited or how users found our site can guide our marketing strategies. We use analytics data to improve our website’s functionality and content. We also use it in connection with our advertising campaigns – for instance, to show relevant Homestar Design Remodel ads to potential customers on platforms like Google or Facebook (Meta) and to measure how well those ads perform.
Security and Fraud Prevention: We may use information (including technical data like IP addresses and device information) to protect the security of our website, our company, and our users. This includes monitoring for fraudulent behavior or unauthorized access and diagnosing technical issues.
Legal Compliance: If necessary, we will use or disclose information to comply with applicable laws and regulations, or to respond to valid legal requests (such as a subpoena or court order). We may also use information to enforce our website’s terms of use or to protect our rights and the rights of others (for example, addressing any claims or disputes).

We will not use the personal information you provide for purposes unrelated to those above without your permission. We do not engage in selling your personal information to data brokers or third parties for their own marketing use.

Third-Party Tools and Analytics

We want to be transparent about the third-party tools we use for analytics and advertising, as these tools may automatically collect information about your device and browsing when you use our site. Homestar Design Remodel uses the following third-party services on our website:

Google Tag Manager: Google Tag Manager is a tool that helps us manage and deploy marketing and analytics tags on our website. Google Tag Manager itself does not collect personal information; it simply loads other scripts and tags. Through Tag Manager, we implement other tools (like those below) in an organized way.
Google Ads: We use Google Ads (formerly Google AdWords) to advertise our services on Google and partner websites. Our site may include Google Ads conversion tracking code to help us understand when you contact us after clicking one of our ads. Google Ads may set cookies or collect device identifiers to show you targeted ads and to measure ad performance. For example, if you click a Homestar Design Remodel ad and then fill out our lead form, the conversion tracking helps us know our ad was effective. The data Google collects via our site for advertising is managed by Google; it may include information like your IP address and which pages you visited. This helps us reach people interested in our services, but it does not give us personal details like your name or contact info unless you choose to provide them to us directly.
Meta Pixel (Facebook Pixel): We use the Meta Pixel (also known as the Facebook Pixel) on our site. This is a snippet of code from Meta (Facebook) that tracks visitor actions on our website (such as visiting a page or clicking a button). It helps us understand the effectiveness of our ads on Facebook and Instagram. The Meta Pixel may collect information such as your IP address, which pages on our site you viewed, and some browser/device data. This information is sent to Meta Platforms, which can match it with your profile if you’re a Facebook/Instagram user, allowing us to create targeted advertising audiences and measure ad results. Importantly, we do not see personal details about you from the Pixel data – for example, we cannot see your Facebook profile or any individual identity from this. We only receive aggregated reports (for instance, how many users viewed a certain page or took an action after seeing our ad).
Meta Conversions API (CAPI): In addition to the Meta Pixel, we utilize Meta’s Conversions API. This tool allows us to send certain event information directly from our servers to Meta (Facebook), which can improve the accuracy of our ad tracking. For example, if you fill out our contact form, we might send a conversion event to Meta (through CAPI) indicating a lead was generated. The Conversions API works alongside the Pixel to ensure Meta receives the data even if, for instance, browser cookie settings or ad blockers prevent the Pixel from sending it. The information shared through CAPI is limited to what’s needed for tracking the event (such as a time stamp and a generic event category like “Contact Form Submitted”) and does not include your sensitive personal details beyond what’s necessary to match the event for ad attribution.
Meta Ads (Facebook/Instagram Ads): This isn’t a separate tool installed on our site, but we mention it for clarity. We run advertising campaigns on Meta’s platforms (like Facebook and Instagram). The combination of Meta Pixel and Conversions API helps us ensure that our ads are shown to people who might be interested in home remodeling and to measure when an ad results in a lead. Meta may use cookies or device identifiers through the Pixel as described above. We abide by Meta’s advertising policies and do not receive any personal information from Meta beyond aggregate insights that help us improve our advertising.

No Other Tracking Technologies: Aside from the tools listed above, we do not knowingly use any additional third-party analytics or tracking cookies on our website. In other words, we have limited our use of cookies and trackers to those needed for basic site functionality and the analytics/advertising tools described. We do not use any social media “like” buttons, third-party plugins, or hidden trackers that collect additional data about you without your knowledge.

Third-Party Privacy: Please note that these third-party services (Google and Meta/Facebook) have their own privacy policies and handle the information they collect in accordance with their policies. We recommend reviewing Google’s Privacy Policy and Meta’s Privacy Policy to learn how they treat the data collected via our website. These tools may also offer their own opt-outs or settings (for example, Google’s Ad Settings or Facebook ad preferences) if you wish to reduce targeted advertising. Keep in mind that while we use these services to enhance our marketing, we do not provide them with your personal contact information from our lead forms, and we do not receive personal identifiers about you from them – we mainly receive aggregated data and insights.

Data Sharing

We understand the importance of keeping your personal information private. Homestar Design Remodel does not sell, rent, or trade your personal information to third parties for their own marketing purposes. In general, we use your information only within our company to serve your needs. However, there are a few situations where we may share certain information with third parties, as outlined here:

Service Providers: We may share your information with trusted third-party service providers who help us operate our business and the website. This includes, for example, our website hosting provider or email service provider. These companies might handle or process data (for instance, processing the form submission and sending it to our email inbox). We only share what is necessary for them to perform their services, and they are contractually obligated to keep your information confidential and secure, and to use it only for the purposes we specify.
Analytics and Advertising Partners: As described in the previous section, data about your website usage may be collected by our analytics and advertising partners (Google and Meta) through the tools we’ve implemented. We do not directly hand over your personal data to them; rather, they collect usage information via their cookies/pixels on our site. In some cases, we might also upload basic information (like an email hash or phone number) to these platforms to create “custom audiences” for our ads – but only if you have provided that information to us and we are using it to reach you or people similar to you with ads. When we do this, the data is typically hashed (which is a way of securely scrambling it) and processed by the platform in a privacy-protective way. We do not share your information with any other marketing companies or social media platforms beyond the tools listed in this policy.
Business Transfers: If Homestar Design Remodel is ever involved in a merger, acquisition, sale of assets, or other business transaction, customer information (which may include your personal data) could be transferred to the successor or new owner as part of that transaction. If that were to happen, we would ensure that your information remains protected and that you are notified as required by law or by this policy (for example, we may update this policy or notify you directly if possible).
Legal Requirements and Protection: We may disclose your information if required to do so by law or legal process. For instance, in response to a subpoena, court order, or regulatory demand, we might need to provide certain data. We may also share information if we believe in good faith that it is necessary to investigate or prevent fraud, address security or technical issues, or protect the rights, property, and safety of our users, our company, or others. This could include exchanging information with other companies or organizations for fraud protection or credit risk reduction (though as a remodeling company we have limited scenarios where this would apply).

Outside of the scenarios above, we do not share your personal information with third parties. Specifically, we do not give your contact or project details to other companies for them to market to you. Your information stays within Homestar Design Remodel and the controlled situations described.

Data Security

We take data security seriously and implement reasonable measures to protect your personal information. Our website uses encryption (such as HTTPS) to secure data transmitted between your browser and our site. We also restrict access to the personal data we collect – only authorized personnel who need the information to perform a specific job (for example, responding to your inquiry or scheduling a project consultation) are allowed access. We maintain safeguards such as up-to-date security software and secure data storage practices to prevent unauthorized access, disclosure, or alteration of your information.

However, please understand that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal data and use commercially acceptable means to do so, we cannot guarantee absolute security. You share information with us at your own risk, and we encourage you to take steps to protect yourself online as well (for example, by using strong passwords and not sharing sensitive information in unprotected ways).

If we ever experience a data breach that compromises your personal information, we will follow all applicable laws in notifying you and taking appropriate action.

Children’s Privacy

Our services and website are not intended for children, and we do not knowingly collect personal information from individuals under the age of 13. Homestar Design Remodel is a home remodeling service aimed at adults and homeowners. We ask that minors (under 18 years old) do not submit any personal information through our site. If you are a parent or guardian and believe that a child under 13 may have provided personal information to us, please contact us immediately. We will promptly take steps to delete such information from our records.

User Data Access and Deletion

We respect your privacy rights. However, at this time Homestar Design Remodel does not offer a self-service portal or formal process for requesting access to, or deletion of, the personal information we have about you, except as required by applicable law. This is because our business is not currently subject to specific laws (like certain state or international regulations) that mandate providing those capabilities. We primarily use personal data only to respond to inquiries and provide our services as described above, and we do not maintain extensive consumer databases.

That said, if you have concerns or questions about the personal information you’ve provided to us, you may contact us directly and we will do our best to assist. For example, if you’ve submitted a contact form and wish to update or delete that information, you can reach out to us via the contact information below. We will handle such requests in good faith, although we may not be legally required to fulfill every request in the same way companies under formal data privacy laws must. If in the future we become subject to new data privacy laws or we change our data practices, we will update this Privacy Policy to reflect any new rights or processes for users.

Changes to This Policy

We may update or revise this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make significant changes, we will post the updated policy on this page with a new effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the updated terms. We will indicate at the top of the policy when it was last updated. If we have your email on file (for example, if you have an ongoing communication with us) and the changes are significant, we may also notify you directly as appropriate.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Homestar, Inc. d.b.a. Homestar Design Remodel
13014 Manchester Road, Suite C
Des Peres, MO 63131
United States

Email: info@homestardr.com
Phone: (314) 328-8200

We value your trust and will do our best to address any privacy-related questions you may have.